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Our Mission

Action Sports EMS is committed to delivering personal, compassionate, and cutting-edge pre-hospital care to every athlete and family we serve. We promote safety, transparency, and open communication at every event we touch. Our team is held to an uncompromising standard of professionalism — providing high-quality, cost-effective care that riders and families can count on. We are proud advocates for motorsports and the athletes who make it great, and we will always defend their right to compete, to push limits, and to pursue what they love.

About Action Sports EMS

We don't wait at the gate. We're already there.

For over 15 years, Action Sports EMS has been built on a simple but radical idea: the only way to truly serve riders is to be with them — on the track, in the hills, deep in the woods — not sitting in an ambulance waiting for a radio call.

 

Who We Are

Our crew of Nationally Registered EMTs and Paramedics are stationed inside the event, positioned where we can see what's happening as it happens. When an injury occurs, we're not responding to a description over a radio — we're there. We witnessed it. We know the mechanism, the force, the angle of impact. That knowledge changes everything about how care is delivered.

This is what sets us apart from standard hired services, and it's what separates us from calling 911.

When a 911 crew responds to a motorsports event, they arrive blind. They didn't see the crash. They don't know the rider. They have no relationship with the family, the promoter, or the community. That gap in information leads to unnecessary transports, avoidable hospital bills, and — perhaps most damaging — a breakdown in trust between athletes and the emergency services meant to protect them. Distrust of care providers causes riders to decline treatment or walk away from injuries that turn out to be serious. We've seen it happen, and we've committed our careers to making sure it doesn't.

 

What We Do

We work hand-in-hand with promoters and event owners to improve safety, operations, and the overall experience for everyone at the venue. We talk to riders. We listen to families. We take their input seriously and use it to shape how we operate. We involve ourselves in all facets of event planning — not just the moments when something goes wrong, but the work that happens before anyone gets hurt.

At most events, you'll find our team bringing a combined 35 to 50 years of EMS experience — alongside 5 to 20 years of personal dirt bike racing experience. These aren't outsiders hired to fill a safety checkbox. These are riders and families who are part of this community, who show up because they're passionate about it. They get muddy. They get wet. They work in conditions no standard 911 job would ask of them, and they do it willingly because they believe you deserve better.

 

What Makes Us Different

We witness the mechanism of injury. In emergency medicine, the MOI — mechanism of injury — is one of the most critical pieces of information a provider can have. When a child falls off a roof or gets hurt at home, by the time EMS arrives (anywhere from 5 to 30 minutes depending on location), that window of observation is gone. Our team is on scene within seconds of an incident. We saw what happened. That knowledge shapes every decision that follows.

We are trained for trauma — specifically yours. Our staff holds certification in PHTLS (Pre-Hospital Trauma Life Support), an advanced course in critical thinking and traumatic injury management that many services don't require. We consider it essential. Our ambulances are outfitted specifically for trauma, with redundant equipment focused on life threats — while still fully equipped to handle cardiac events or anything else that arises.

Each team member completes a minimum of 24 hours of continuing education per year, much of it trauma-focused, plus an annual EVOC (Emergency Vehicle Operations Course) for safe, skilled ambulance operation. We are also trained in the Eject Helmet Removal System, a specialized device used in professional motorsports including SuperCross and NASCAR's Sprint Cup Series, designed to prevent neck movement and injury during helmet removal. We advocate its use to every rider we work with.

 

Behind the Scenes

Before any gate opens, we're already working. We pre-plan routes, identify local resources, and establish contact with area hospitals, life flight services, and local ambulance agencies. This coordination allows us to bypass lower-level facilities when necessary and route patients directly to the highest appropriate level of care — guided by our physician medical directors via radio or phone.  We operate under a set of standing orders that allow us to make critical decisions in the field when communication is limited and time is everything. We have the support of two progressive medical directors who give us the latitude to act decisively when life and limb are on the line. Family is always welcome in our ambulance. They're not in the way — they're an asset. They help us gather crucial information and play an active role in the care of their loved one.

 

A Community That Made This Possible

None of this happens without the people who believed in us.

To every promoter and event owner who opened their gates and gave us the freedom to do our jobs the right way — thank you. You didn't just hire a safety crew, you made a commitment to your riders and families. You trusted us to be present, to be proactive, and to put safety above all else. That trust is something we never take for granted, and it has made all the difference.

 

To our 911 partners who have stood alongside us year after year — your support keeps us equipped, ready, and on the field. You are part of every save, every successful transport, and every rider who went home to their family.

To Flight Responders — when the call comes and the situation demands more than the ground can offer, you answer. Every time. Your skill, your speed, and your willingness to work seamlessly with our team has been a lifeline — sometimes literally. We are grateful beyond words.

To our local hospitals and receiving teams — you are the finish line of everything we do in the field. Your readiness, your communication, and your willingness to coordinate with us before events ever begin makes the entire chain of care stronger. We don't take it for granted that you pick up the phone.

And to our Medical Directors — you have had our backs from the beginning. You gave us the tools, the standing orders, and the confidence to make critical decisions when seconds matter. Your guidance has shaped the way we practice, and your trust in our team has elevated the level of care we're able to provide. We are better because of you.

 

To Our Families

To the families, parents, moms, dads, and athletes who have championed us from day one — you are the reason any of this matters. You spread the word about safety, you shared our stories, you trusted us with the people you love most. You welcomed us into your circle, included us around the campfire, and made us laugh as much as you made us proud. Those moments — the late nights, the long weekends, the friendships built over a decade and a half of shared passion — are what fuel us. Without you, there is no mission. Without you, there is no point. You didn't just support Action Sports EMS — you became part of our family, and we became part of yours. That means everything to us, and we look forward to many, many more years by your side.

This is a community effort. It always has been. We are proud to stand alongside every one of you.

 

15 Years of Trust — and Counting

Action Sports EMS was founded in 2010. Since then, we've grown to cover multiple National AMA (American Motorcyclist Association) events, earned the trust of thousands of racers and families, and played a role in saving hundreds of lives.

We've always believed that what we do here shouldn't pull resources away from the communities that surround these events. For 15 years, we've worked in partnership with local 911 services — not in competition with them — combining our presence and expertise with their local knowledge to deliver the best possible care for every athlete we serve.

This is not just a job to us. It never has been. We are you, we ride with you, and we will always be in your corner.

© 2026 Great Lakes EMS Inc./ Action Sports EMS
All photos are the property of Great Lakes EMS Inc.

 

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